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Entering an era of transformation

Off-the-road tyre manufacturers and suppliers are facing brand-new difficulties as a result of technological advancements and evolving end-user needs that are pushing the market into uncharted terrain.

On The Roll

The OTR tyre market is forecasted to reach 15 million units by 2023, growing at a CAGR of 9.05 per cent in volume terms.

We aim to grab 25 per cent market share in five years

ATG has wide range of radial OTR tyres for loaders, graders, dumpers etc and we see a very good response from the market. Harinder Singh, President - APAC, Alliance Tire Group (ATG), elaborates on the market scenario and company's plans.

Big potential but little growth

The tyre industry is capable of taking all challenges in its stride. However, the industry is asking for a level playing field with its counterparts in China and other countries.